Today, more than ever, employees value benefits packages. Generous employee benefits can be an excellent way to retain talent and to recruit workers in a tight employment market. But while employees typically care about having good benefits, they might not always understand every part of them. So, how do you get the word out about all that your benefits package offers? Here are some thoughts to consider.
Keep It Simple
When it comes to attracting and retaining employees, it’s important to keep messaging surrounding benefits simple and easy to understand. Employees want to know the basics of their benefits package and how it will affect their lives. Keep employee benefits communications simple by breaking them down into three clear categories: healthcare, retirement, and specialty benefits. You could also create a visual presentation or video to use instead of a typical print piece or folder of documents. From the actual benefits to the delivery method, stay creative with your communications plan, but, above all, keep it simple.
Keep It Consistent
To adapt to changing workforce and health and safety conditions, many companies are constantly adjusting their policies and benefits. Employers should always be in constant communication with their employees in these always changing surroundings. You have to regularly discuss advantages if you want to keep top staff members and boost team spirit. This helps all around the year. To constantly provide benefits information, seize chances including monthly e-newsletters, staff meetings, performance reviews, and even social media outlets.
Keep It Accessible
Every employer should provide an employee handbook, which should include information on employee benefits and an overview of how to locate up-to-date benefits information. If possible, provide access to benefits information online. In addition, it’s a must that you provide a direct number for employees to call when benefits questions arise.
Keep It Personalized
Although your benefits communication may be much influenced by personalization, it is still advisable to keep things straightforward and consistent. Acknowledge that different employees have different demands and tastes regarding benefits. Consider organizing feedback sessions or questionnaires to learn about individual interests and priorities. You can use this information to customize your benefits communication such that it emphasizes the features that each employee finds most appealing. Employees who receive personalized communication are more likely to value and take advantage of the perks offered since they feel more connected to them.
A comprehensive benefits package is one of the greatest employee perks, and it can be an important recruitment tool. Be sure to include basic benefits information in job postings and mention the best perks during job interviews with potential candidates. When it comes to educating staff about the full range of options available to them, strive to find creative ways to ensure they take full advantage of all your company offers.
Contact us today to find out how we can assist you with your employee benefits communication initiatives!
All content and services on this page are offered by LBMC Employment Partners, LLC. LBMC Employment Partners, LLC, is part of the LBMC Family of Companies and is an independent entity with services and products being provided exclusively by LBMC Employment Partners, LLC.
LBMC Employment Partners, LLC, a member of the LBMC Family of Companies, is a world-class professional services firm. LBMC Employment Partners provides a comprehensive suite of human resource-related services to businesses including Professional Employer Organization (PEO) services, HR Outsourcing (HRO), Payroll, Human Resource Consulting, Employee Benefits, and ACA Compliance Consulting. For more information visit www.lbmcep.com.
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