Matt Cybulsky, PhD
Practice Leader: Healthcare AI, Value-based Care, and Product Innovation
Education
- University of Alabama – Doctor of Philosophy (PhD), Behavioral Sciences
- Case Western Reserve University – M.A., Bioethics
- University of Alabama at Birmingham – Master of Science, Health Administration
Matt Cybulsky, PhD, joined LBMC’s Consulting and Business Intelligence team as Practice Leader for Healthcare AI, Value-Based Care, and Product Innovation. Dr. Cybulsky has extensive experience in digital health, go-to-market strategies, value-based care initiatives, and design.
Dr. Cybulsky guides teams with immersive support addressing strategic initiatives supported by behavioral science. Focused upon Digital Health, GTM, Growth and Product Strategy, he’s partnered with many organizations achieving positive outcomes and lasting impacts for patients, clinicians, consumers and enterprise.
Notably, his relationships with Fortune 5 Healthcare entities and industry voice contributes mightily to strategic, goodwill, and revenue goals of LBMC positioning the firm for a strong future.
Using innovative insights and analysis, Matt enjoys being an engaged leader employing a versatile skillset guiding strategy, innovation, and consumer projects across the healthcare industry optimizing care and life quality to drive sustainable profitability, including data, AI, and Value-based care.
With the growing Value-based care, AI/ML market, and Digital Health growth in the face of changing consumer preferences and labor shortages, his expertise is an inflection point for our goals, identity, and market eminence.
Additionally, he hosts The Digital Health Roundtable, is a recent Board Examiner for the Malcolm Baldrige Quality Award (NIST), and a Blount Scholar.
Examples of his work include:
Guided and consulted upon creation of bespoke claims management system alongside IT architects and seasoned operators focused upon timeline, budget, features, error mitigation, and throughput.
Strategized on unified and synthesized communication vendor platforms for AI and automated text and phone communications with patients across over 250 outpatient surgical facilities.
Redesigned and launched a Go to Market Strategy for AI and ML enabled underwriting SaaS enabling VBC; multiple use cases identified and insurance clients pipeline initiated.